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Mercado News Magazine 2010

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AJ Welsh
InLibertyVillage.com Talent

Taffi Rosen used to bill herself as a photographer, but these days she prefers the title Digital Production Specialist. As the driving force behind Redhead Productions, Taffi creates a variety of unique promotional media that get her clients noticed. She is able to combine a photographer’s eye with an editor’s intuition to blend motion, sound and story into a powerful video marketing tool suitable for television, web and mobile platforms.

Mercado News recently had the opportunity to talk with Taffi about her work, the state of photography and her growing interest in… chickens?

What do you think about traditional film vs. digital photography?

Yeah I have a digital camera… I shoot digital. I was one of the last to give up my film camera. All my cronies were saying go digital you will learn to like it, you’ll end up loving it. And… well, I’m learning to like it. It’s immediate. Before I was running back and forth to the lab to see the film and I couldn’t wait to see the film and now it’s instant gratification.

How has your relationship with photography changed?

My love of photography has been enhanced by video and editing. It’s different from photography where you had an entire day to get a shot, to reacting quicker when choosing many shots for motion. This medium isn’t just for big companies with huge budgets. It’s for everyone who wants to tell a story and the best part is that it doesn’t cost a fortune. Story telling this way is poetry in motion.

What is the optimal length for videos?

With online video, you’ve only got a couple of seconds to capture the viewer’s attention. If they are really interested they will watch the whole thing, which is maybe 3 minutes long. It depends what you are trying to sell. If it’s for kids: it’s a Much Music world keep it short and fast. If your demographic is a little older they want more detail. It all depends…

What is the most important thing about online production?

Think Perception. What is the value of something? How is it valuable to you? How does it work and how do you bring up the brand?  It all comes down to content. I make projects to order and you are not going to see this kind of stuff anywhere else. I’m one of a kind. I offer something that is more boutique.

Finally, under your photography tab on the Red Head Productions page you have a whole sections devoted to chickens. Why Chickens?

Chickens fascinate me. I am doing a documentary on chickens. There are many amazing and colorful stories that one learns from the people who raise these birds. This documentary is about these enthusiasts as much as it would be about the breeds of exotic chickens. There are thousands of these chicken fanatics all over North America, in fact globally. Take a look, you’ll see: chickens are fascinating…

Taffi Rosen is based in Toronto with production studios in Liberty Village. To view samples of her work or to get in contact with Taffi visit www.redheadproductions.ca.

 

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Latin-American Canadian Talent @ Alameda

Actor turned producer and founder of the Alameda Theatre Company, Marilo Nunez is an expert at putting a positive face on a negative situation. Mercado News recently had the opportunity to speak with Marilo about how the stereotypes she faced as an actor led her to establish a theatre company dedicated to showcasing Latin-American Canadian talent.   

Starting out, Stereotypes and Shocks

“I started out as an actor, I went to theatre school, I did the whole film and television thing and what I saw was a [lack of awareness] about Latin American culture, a [lack of awareness] of the talent that existed in our community and I was shocked. I thought ‘I can’t be in an industry that doesn’t respect me and my culture’. I couldn’t believe that in Canada in 2004 that something like that would be happening.”  

Turning Negatives into Positives

“It took me some time to come to a place where I thought ‘I'm not going to dwell on the negative, I'm going to turn this around and make it a positive’. So I started Alameda so that I [could] give opportunity to Latin-American artists, so that I [could] give playwrights the opportunity to write stories that are not stereotypical of our culture, so that I could make a difference and make a change.”

Alameda: An Avenue for Latin Voices

Founded in 2006, Marilo formed Alameda Theatre Company as a response to the lack of quality, professional Latin-American Canadian theatre in Toronto. An avenue for Latin voices, Alameda Theatre Company aims to become a viable artistic network of professional Latin-American Canadian theatre artists in Canada. Marilo goes on to explain the significance of the theatre’s name:  

The Spirit of Salvadore Alende

“There is a history behind the name Alameda. One of the last things [deposed president] Salvadore Allende, said to the Chilean people in 1973 was, “Sigan ustedes sabiendo que, mucho más temprano que tarde, de nuevo abrirán las grandes alamedas por donde pase el hombre libre para construir una sociedad mejor”. (Go forward knowing that, sooner rather than later, the great avenues will open again and free men will walk through them to construct a better society). So the company was going to be an avenue for Latin voices, a walk, a way forward… I believe that the time Salvador Allende spoke of is coming, but we still have a lot of work to do; although we are moving in the right direction our world is still very far from being free. I feel very lucky to be living in Canada to have the freedom to put on political plays.”

The Refugee Hotel and De Colores Festival

The critical success of Alameda’s most recent production Carmen Aguirre’s The Refugee Hotel – a moving portrayal of a group of Chilean political refugees who arrive at a Vancouver residential hotel in 1974 shortly after Chile’s bloody military coup – has proven that there is an audience for and an interest in Latino theatre. Next up for Alameda: the 3rd Annual De Colores Festival, a celebration of established and emerging playwrights which seeks to provide developmental support for works in progress by pairing the chosen playwrights with professional dramaturgs from Toronto's theatre community. Scripts selected for the 2010 De Colores Festival will receive support and a workshop period that will culminate in a staged reading in September 2010.  For more information on submitting scripts and the latest festival updates visit www.alamedatheatre.com/decolores.htm 

 

In This Issue

thumb AJ Welsh InLibertyVillage.com Talent Taffi Rosen used to bill herself as a photographer, but these days she prefers th...
thumb Latin-American Canadian Talent @ Alameda Actor turned producer and founder of the Alameda Theatre Company, Marilo Nunez...

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