AJ Welsh
InLibertyVillage.com Talent
Taffi Rosen used to bill herself as a photographer, but these days she prefers the title Digital Production Specialist. As the driving force behind Redhead Productions, Taffi creates a variety of unique promotional media that get her clients noticed. She is able to combine a photographer’s eye with an editor’s intuition to blend motion, sound and story into a powerful video marketing tool suitable for television, web and mobile platforms.
Mercado News recently had the opportunity to talk with Taffi about her work, the state of photography and her growing interest in… chickens?
What do you think about traditional film vs. digital photography?
Yeah I have a digital camera… I shoot digital. I was one of the last to give up my film camera. All my cronies were saying go digital you will learn to like it, you’ll end up loving it. And… well, I’m learning to like it. It’s immediate. Before I was running back and forth to the lab to see the film and I couldn’t wait to see the film and now it’s instant gratification.
How has your relationship with photography changed?
My love of photography has been enhanced by video and editing. It’s different from photography where you had an entire day to get a shot, to reacting quicker when choosing many shots for motion. This medium isn’t just for big companies with huge budgets. It’s for everyone who wants to tell a story and the best part is that it doesn’t cost a fortune. Story telling this way is poetry in motion.
What is the optimal length for videos?
With online video, you’ve only got a couple of seconds to capture the viewer’s attention. If they are really interested they will watch the whole thing, which is maybe 3 minutes long. It depends what you are trying to sell. If it’s for kids: it’s a Much Music world keep it short and fast. If your demographic is a little older they want more detail. It all depends…
What is the most important thing about online production?
Think Perception. What is the value of something? How is it valuable to you? How does it work and how do you bring up the brand? It all comes down to content. I make projects to order and you are not going to see this kind of stuff anywhere else. I’m one of a kind. I offer something that is more boutique.
Finally, under your photography tab on the Red Head Productions page you have a whole sections devoted to chickens. Why Chickens?
Chickens fascinate me. I am doing a documentary on chickens. There are many amazing and colorful stories that one learns from the people who raise these birds. This documentary is about these enthusiasts as much as it would be about the breeds of exotic chickens. There are thousands of these chicken fanatics all over North America, in fact globally. Take a look, you’ll see: chickens are fascinating…
Taffi Rosen is based in Toronto with production studios in Liberty Village. To view samples of her work or to get in contact with Taffi visit www.redheadproductions.ca.
